Balmoral Multicultural Marketing Celebrates 35 Years of Leadership in Multicultural Marketing

Balmoral Multicultural Marketing marked a remarkable milestone by celebrating 35 years of pioneering leadership in multicultural marketing. The event, held at the Park Hyatt Toronto, honored the agency’s achievements under the visionary leadership of Sharifa Khan, its Founder and CEO. Over the decades, Khan has successfully connected Canada’s diverse ethnic communities with major brands and government organizations.

The celebration brought together over 250 distinguished guests, including notable figures such as the Honorable Marco Mendicino, Member of Parliament; Han Dong, Member of Parliament for Don Valley North; John Tory, former Mayor of Toronto; Mario Racco, Regional Councillor of Vaughan; and Michael Shiu, Councillor for the City of Richmond Hill. Congratulatory messages from Prime Minister Justin Trudeau and Markham Mayor Frank Scarpitti added to the occasion’s significance. Vince Gasparro, Liberal candidate for Eglinton Lawrence, and Dr. Ming Tat Cheung, founding chair of the Chinese Cultural Centre of Greater Toronto, were also among the dignitaries present.

Corporate executives from prominent organizations such as OLG, Sobeys, RBC, Canada Life, and Clorox joined mainstream agency partners and community leaders to celebrate the agency’s contributions to Canada’s dynamic multicultural landscape.

In her address, Sharifa Khan expressed heartfelt gratitude for the support and recognition Balmoral has received over the years. “There is one word to describe how I feel tonight: Gratitude! I am grateful to our clients, many of whom are here tonight, for treating Balmoral as a valued partner and recognizing our passion for bridging Canada’s diverse communities,” Khan said. She emphasized the agency’s role in fostering engagement and understanding, which has been instrumental in its success.

Guests were treated to a luxurious four-course dinner and a vibrant lineup of multicultural performances. Highlights included Chinese face-changing art by Master Feihong, traditional Filipino dances performed by Folklorico Filipino Canada, South Asian dance routines by Taaj Entertainment, and an electrifying performance by the Weekeeeeee B band. The evening showcased the richness of multiculturalism and left attendees inspired.

Sharifa Khan, a trailblazer in multicultural marketing, has over four decades of experience shaping the industry. She has received numerous accolades, including induction into the Canadian Marketing Hall of Legends in 2021 and recognition as one of Toronto’s Top 50 Women Leaders in 2023. Under her leadership, Balmoral Multicultural Marketing has become one of the most awarded agencies in the field, with an impressive roster of clients such as BMW, the Government of Ontario, and Jamieson.

Founded in 1989, Balmoral Multicultural Marketing has evolved into a trusted partner for brands and government entities seeking to engage Canada’s multicultural communities. With offices in Toronto, Vancouver, Hong Kong, Mumbai, and Shanghai, the agency continues to lead the way in inclusive marketing strategies.

The evening was a testament to Balmoral’s enduring impact, celebrating not just 35 years of success but also a legacy of building bridges and fostering connections in Canada’s diverse society.