Cricket Fever Sweeps Canada: Cineplex to Screen Live ICC Men’s T20 World Cup 2024 Matches
Tickets for the match screenings are available at Cineplex.com, the Cineplex App, or in-theatre.
Cricket enthusiasts across Canada have a thrilling summer ahead as Cineplex, Willow TV, and Ethnicity Matters join forces to bring live screenings of select ICC Men’s T20 World Cup 2024 matches. These screenings will be available in 19 cities, bringing the high-octane excitement of international cricket to the big screen.
The ICC Men’s T20 World Cup 2024 is scheduled from June 1 to June 29, hosted by the United States and the Caribbean. In a landmark event for Canadian cricket, the Canada Men’s National Team will compete for the first time, joining Group A alongside cricket giants India, Pakistan, Ireland, and the United States.
Focused on Group A matchups, the screenings will include the semifinals and the championship final on June 29, offering fans an immersive experience of world-class cricket right in their hometowns.
Cricket’s rise in Canada is undeniable. With over 3 million fans and 300,000 active participants across all 10 provinces, the sport is rapidly becoming a staple of Canadian sports culture. This growth reflects the country’s multicultural spirit, uniting diverse communities through a shared passion for cricket. The partnership between Cineplex, Willow TV, and Ethnicity Matters is a testament to this momentum, providing an unparalleled viewing experience.
“Cineplex is thrilled to bring cricket fans together to see the matches on the big screen with big sound. Fans can cheer on their favourite teams from the best seats in the house, close to home,” added Matt DeVuono, Executive Director of Event Cinema at Cineplex.
“We are thrilled to bring the action of the ICC Men’s T20 World Cup 2024 to cricket enthusiasts in Canada. This collaboration with Cineplex and Ethnicity Matters allows us to offer an unparalleled viewing experience,” said Anurag Bahl, Director of Business Strategy, Partnerships & Revenue.
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